Weight Watchers changed it’s name (kind of).

So we helped them shift perception from Weight Watchers, the brand for “unhip moms,” to WW—the brand that works for everyone.
Or should we say, For every body.

We filmed testimonials with real WW members. They hailed from all over the US, Germany, France, Sweden, Australia, UK, and the Netherlands. We laughed, we cried. Here are a few of them.