Amica Insurance is the jersey patch sponsor for the Celtics.
They wanted to draw a parallel between the legacy of the Celtics and the people of New England.

So we worked with Jayson Tatum during his Achilles injury rehab to show that success doesn’t happen overnight.
Whether you’re building the iconic parquet floor of TD Garden, a dynasty like the Celtics’, or a life worth protecting, they all come together the same way:

Piece by piece.

This was just part one. More Tatum more work to come in 2026…