The New York Life Foundation supports kids going through childhood grief.
They wanted a PSA to highlight the fact that 1 in 14 children loses a parent or sibling by age 18.
So we wrote a children’s book trilogy. In addition to the films voiced by Maya Rudolph,
we printed thousands of books to give to grieving families.
Book 1: The Golden Sweater - A story of how mementos can be a powerful way to keep loved ones close to our hearts.
Book 2: The Girl with the Locket - A story that teaches the importance of opening up about loss to a friend.
Book 3: The Fishless Lake - A story about continuing traditions and keeping memories of a loved one alive.
The Hardcover Books - Here are some close ups of the books. They were translated into Spanish to reach more families in need.
We used the side flaps to give advice and information to kids and parents, directly from Kai and his mom.
Both main character children had spirit animals, whose color and expression changed to mirror the children’s emotions.
The WSJ, Forbes, and Bloomberg donated media during Children’s Grief Awareness Month.
