Denny’s was launching their new campaign, “It’s Diner Time.” Coincidentally, it was right around Daylight Saving Time.

So that following Monday, we built a billboard in the middle of crowded Madison Square Park. A special billboard ☕️.
With built-in coffee dispensers. That served free coffee to the sleepwalking citizens of NYC.

Recap video and social MC (wearing a Flavor Flav clock necklace) who entertained the crowd and did interviews.