For the Super Bowl, Ally had a pretty simple request: remind people that they are, indeed, a bank.
One with “savings buckets” that let you save for specific things… like the kinds of things you see in Super Bowl ads.

Chips. Beer. Vacations. A new car. A mortgage on a new house. You get the idea.

So instead of just making an ad ourselves, we built an experience where Ally actually helped people save for all that stuff.

Then launched it by building a giant purple 30-foot savings bucket in the desert.
And dropping all those things directly into it.

All-American NASCAR cut-down with VO from Dale Earnhardt Jr. 🇺🇸 🚗

The making of our beloved desert bucket 🇦🇷 🪣 💜

The online experience let people drop Big Game stuff into a virtual bucket and enter to win $$$ for it.
My mom participated. She did not win.