For the Super Bowl, Ally wanted to remind people that they were, indeed, a bank.
One with “savings buckets” for specific things… like the stuff you wanna buy in Big Game ads.

So we built a website that let people save for all that stuff.

Then constructed a 30-foot savings bucket in the Mendoza desert.
And used a giant crane to drop “big ticket” Big Game items into said bucket.

And launched it all during the Big Game.

The all-American NASCAR cut-down with VO from Dale Earnhardt Jr. 🇺🇸 🚗

The making of our beloved desert bucket 🇦🇷 🪣 💜

A website let people drop Big Game stuff into a virtual bucket and enter to win $$$ for it.
My mom participated. She did not win.