Weight Watchers was changing their name (kind of) to WW.
They were a household name, but needed to bring their brand into the future.

Basically, to go from the company that helps you watch your weight, to the wellness brand that works for everyone.
Or should we say, for every body.

We filmed testimonials with real WW members. They hailed from all over the US, Germany, France, Sweden, Australia, UK, and the Netherlands. We laughed, we cried. Here are a few of them.